Because, if you include an interactive video in your marketing strategy, it is proven to interact a bigger audience for a lengthier time along with your brand than regular marketing videos!
What is Interactive Video?
Interactive video is just a new type of media that is proven to operate a vehicle a 47% escalation in time spent watching videos and one which 93% of marketers say is good at educating the buyer.
Rather than the traditional linear videos we're all used to, by which the only real solutions to the audience are to play, pause, rewind, etc., interactive video provides the viewer the capacity to interact and even control the information as if playing a video game.
By employing the most recent tools, videos can be manipulated with simple motions like clicking, dragging, scrolling and hovering. Its features are numerous, but listed here are some of the most common:
- Dragging the screen within the frame of the video to show the camera 360 degrees in any direction
- Clicking certain regions of the video to reveal hidden information and content
- Choosing between alternative narrative paths to personalise an account
- Live questionnaires and data inputs within the video to provide tailored results and outcomes
It totally transforms how people experience videos by making it more pleasurable, interesting, engaging and, most importantly, memorable. Checking an entire new selection of possibilities for video marketing with all the current benefits of linear videos plus a great deal more!
What Can I Use Interactive Videos For?
Interactive Product Demo/Explainer Videos
Besides physically handling the product, there's no more effective way of demonstrating or explaining how something works than with interactive product videos.
For example, if the product is complicated, you could choose to see it from multiple angles of your option while someone demonstrates it, providing you probably the most comprehensive understanding possible.
Or, when it is both functional and decorative, like an air purifier for living spaces, like, interactive video could permit you to stick it in many different environments to have a notion of how it'd fit.
Interactive Educational Videos
Interactive video lessons really are a great tool for teaching people in a way that not merely works but additionally makes the knowledge enjoyable.
Let's suppose you want to teach people how to deal with a particular scenario. You could build a lifelike video around that scenario and supply the viewer the energy to produce choices and decisions on behalf of the protagonist. That way they can see in real terms the results of their errors.
Gathering Customer Feedback
If you want to gather customer comments or do consumer research – vitally important now moreso than ever if you'd like your company to succeed, interactive videos are the best way to do it without irritating them as a regular survey could.
Think of clever means of building computer game-like stories around your product that features customer comments in an all natural way. For example, let them choose where they would like to focus their attention to be able to see where their interests lie so you can give attention to those areas in the future.
But the options are endless!
Entertainment
Global media services provider Netflix has announced they are launching interactive TV demonstrates ‘let viewers choose their particular adventures and make decisions for his or her favourite characters '. Proving so how popular interactive video content is now how large it is set to grow.
Given the push towards interactive entertainment, now would have been a excellent time to produce a short animated interactive screenplay as well as an interactive music video.
Interactive Recruitment Videos
As a recruitment tool, interactive videos can save a lot of time, hassle and even anxiety.
As an example, you could simulate a first-person ‘day in the life span'of someone in the position advertised. This might give potential recruits a chance to see what a number of the work would entail as well an knowledge of the company environment.
That way, before even applying they can better understand if they would actually like the role and if they would fit in. So, as it pertains to the particular interview, you may be surer they are right for the company.
Read Interactr Evolution review to get your solution